Συγκαταλέγεται ανάμεσα στις 6 κορυφαίες ευρωπαϊκές τηλεοπτικές καμπάνιες δραματικών σειρών
Ο Alpha με την περσινή τηλεοπτική του καμπάνια για την σειρά «Σασμός» (Μυστικός Δείπνος) είναι φιναλίστ (short list) στα Ευρωπαϊκά Βραβεία PROMAX/BDA (Promotion & Marketing Executives / Broadcast Design Association). Τα βραβεία Promax αποτελούν τα κορυφαία βραβεία παγκοσμίως για εξαιρετικά επιτεύγματα στο τηλεοπτικό marketing και design.
Η καμπάνια του «Σασμού» συγκαταλέγεται ανάμεσα στις 6 κορυφαίες ευρωπαϊκές τηλεοπτικές καμπάνιες στην κατηγορία «Καλύτερη τηλεοπτική καμπάνια για δραματική σειρά». Ο Alpha είναι το μοναδικό ελληνικό τηλεοπτικό κανάλι, φέτος, με υποψηφιότητα στα βραβεία.
Η Promax BDA (Promotion & Marketing Executives / Broadcast Design Association) ιδρύθηκε το 1956 ως μια μη κερδοσκοπική ένωση με σκοπό την προώθηση των επιτευγμάτων στο τομέα του τηλεοπτικού design και marketing.
Σε αυτήν συμμετέχουν χιλιάδες επιχειρήσεις και εταιρίες από εκατοντάδες χώρες.
Κρυμμένα μυστικά κι ανομολόγητα πάθη σε slow motion
Το trailer του «Σασμού» (Μυστικός δείπνος), σε σκηνοθεσία Μιχάλη Μπέκου, με υψηλή αισθητική, σκηνοθετημένο με κινηματογραφικούς όρους, γυρισμένο με αργή κίνηση (slow motion) διαστέλλει τον χρόνο και τον «εγκλωβίζει» σε ένα μόνο καρέ που χρονικά καλύπτει από παρελθόν έως το σήμερα. Ένα καρέ πυκνής ζωής δύο δεκαετιών και πλέον. Μέσα σε αυτό το καρέ οι ζωές των ηρώων της σειράς συνδέονται με αίμα, πάθος, έρωτα, φιλία, αγάπη. Με γάμους και κηδείες. Με αγαπημένα πρόσωπα πίσω από ραγισμένες κορνίζες. Ανάμικτα τα συναισθήματα μπερδεύονται περισσότερο, γίνονται ένα κουβάρι, όταν οι δύο οικογένειες βρίσκονται αντιμέτωπες, σε σύγκρουση. Μία διελκυστίνδα που μοιάζει δίχως τέλος.
Το τρέιλερ
Ένα τραπέζι. Ξύλινο. Βαρύ. Πάνω του κηροπήγια, πιάτα γεμάτα, κανάτες με κρασί. Τα αγαθά ξεχειλίζουν, σαν σε γιορταστικό δείπνο. Οι συνδαιτημόνες έρχονται, χαιρετούν με χαμόγελο, αλλά κρατούν κρυφά μυστικά μέσα στα οποία ζει η μνήμη. Κάθονται μετωπικά, σε παράταξη, ο ένας δίπλα στον άλλον. Σαν να θέλουν να βγάλουν αναμνηστική φωτογραφία. Διάφανο φως μπαίνει από την οροφή. Στο βάθος ο σκοτεινός καθρέφτης , με πατίνα από την φθορά του χρόνου.
Κυριακάτικο (;) τραπέζι; Η στοχαστική ώρα του αυστηρού δείπνου; Η ώρα της χαράς; Η ώρα όπου η πληγή θα ανοίξει; Ή θα γιατρευτεί; Σαν σε ένα «δείπνο μυστικό» οι ήρωες τσουγκρίζουν τα ποτήρια, πίνουν κρασί, κοιτάζονται στα μάτια, αγκαλιάζονται, αλλά δεν αποκαλύπτουν τις κρυφές τους σκέψεις. Η επιβλητική μορφή μιας γυναίκας, κυριαρχεί, στο κέντρο της «μάζωξης». Τίποτα δεν είναι όπως φαίνεται. Κι ένα μαχαίρι περιμένει, σιωπηλά, το χέρι που θα το σηκώσει…. Ο γρίφος δεν θα αργήσει να λυθεί. Οι προβλέψεις δεν θα αργήσουν να βρουν το δρόμο τους…. Ένα κρητικό μοιρολόϊ, ο ήχος μιας λύρας κι ύστερα….
Credits
Concept: JOB Athens/ Alpha
Σκηνοθεσία: Μιχάλης Μπέκος
Δείτε το τρέιλερ εδώ:
Επισυνάπτουμε την πλήρη λίστα με τις υποψηφιότητες για όλες τις κατηγόριες για τα φετινά βραβεία που θα απονεμηθούν διαδικτυακά, στις 8 Σεπτέμβριου 2022, και περιλαμβάνουν καμπάνιες από δεκάδες κορυφαία Ευρωπαϊκά κανάλια και εταιρείες παραγωγής και design.
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BEST FAN EXPERIENCE
A CLASSIC HORROR PRANK
PUBLICIS ITALY
THE WALKING DEAD RELIQUARY – FOX PORTUGAL
THE WALT DISNEY COMPANY EUROPE AND AFRICA
DMAX – UNDERCUT
DISCOVERY CREATIVE ITALIA
NO SPOILER HEIST
PUBLICIS ITALY
DISCOVERY + – SENT TO CONVENTRY
DISCOVERY CREATIVE ITALIA
SKY ORIGINALS SERIE: ANNA_ THE BOOK OF IMPORTANT THINGS
SKY CREATIVE AGENCY ITALIA
BEST NEW CONCEPT/INNOVATION
NO SPOILER HEIST
PUBLICIS ITALY
RETRO DAY ON PARAMOUNT NETWORK
VIACOMCBS CREATIVE EMEAA
SQUID GAME ITALIAN DUBBING CAMPAIGN
DUDE MILANO
STOP HATE MESSAGES
TV 2 DENMARK
USE OF EDITING
OCTOBER MONTHLY IMAGE SPOT
WARNERMEDIA CREATIVE AGENCY EMEA
BASED ON A TRUE STORY
NENT CREATIVE
MISSION IMPOSSIBLE · FEELING GOOD
SONY CREATIVE CENTER IBERIA- AXN
HBO GO MAY MOVIE BUNDLE
WARNERMEDIA CREATIVE AGENCY EMEA
OZARK REVERSE TRAILER
NETFLIX
NOLAN BATMAN MOVIES ON HBO GO
WARNERMEDIA CREATIVE AGENCY EMEA
PAGE 16
OPEN CATEGORIES (CHANNEL BRANDING & PROGRAMME PROMOTION)
These categories are open to work that promotes the image of a network, channel, or content platform and/or streaming services and programmes or series of programmes.
USE OF COPYWRITING
VIAJAR – GENERIC
THE WALT DISNEY COMPANY, EUROPE & AFRICA
STOP HATE MESSAGES
TV 2 DENMARK
HELLO JUNE
TV4 MEDIA
THIS MAY HURT
NBCUNIVERSAL INTERNATIONAL NETWORKS
NATIONAL GEOGRAPHIC: DOG: IMPOSSIBLE S2 LAUNCH
THE WALT DISNEY COMPANY
BAYWATCH
COMEDY CENTRAL UK
BEST DIRECTION
EURO 2020 | THE GOOD TIMES START HERE
ITV CREATIVE
WIMBLEDON – STREAKERS’ PARADISE
TV 2 DENMARK
TVN SPRING 2021
TVN DISCOVERY POLAND
TOUR DE FRANCE
TV 2 DENMARK
LA CASA DE PAPEL S5
NETFLIX
ALL OUR CHILDREN
TV 2 DENMARK
USE OF ANIMATION
MISSIONE ORIENTE
RAI – RADIOTELEVISIONE ITALIANA
EPIDEMIC: THE GREAT PLAGUE
VIASAT WORLD LTD
SYFYLLOWEEN
NBCUNIVERSAL INTERNATIONAL NETWORKS
THE ABYSS: RISE AND FALL OF THE NAZIS
VIASAT WORLD LTD
SILKIE – SNOWBOARD
FRANCE 3
LE STANZE DI ROL
RAI – RADIOTELEVISIONE ITALIANA
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OPEN CATEGORIES (CHANNEL BRANDING & PROGRAMME PROMOTION)
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USE OF MOTION GRAPHICS
CHRISTMAS STARS – PARAMOUNT NETWORK SPAIN
VIACOMCBS CREATIVE EMEAA
FIBA MOTION ID
FIBA MOTION ID
MISSIONE ORIENTE
RAI – RADIOTELEVISIONE ITALIANA
THE WAY OF BRUCE LEE – PARAMOUNT NETWORK SPAIN
VIACOMCBS CREATIVE EMEAA
LE STANZE DI ROL
RAI – RADIOTELEVISIONE ITALIANA
MTV NUMBER 1S MONTH
V CREATIVE MTV
USE OF MUSIC WITH LYRICS
AMC MONSTERS WEEK
AMC NETWORKS INTERNATIONAL CENTRAL AND NORTHERN EUROPE
TOUR DE FRANCE
TV 2 DENMARK
CHRISTMAS STARS – PARAMOUNT NETWORK SPAIN
VIACOMCBS CREATIVE EMEAA
X FACTOR
TV 2 DENMARK
SINTONIA S2 (RESUMO SEM COMPROMISSO)
NETFLIX
BOOTS – PARAMOUNT NETWORK SPAIN
VIACOMCBS CREATIVE EMEAA
USE OF SCORE OR MUSIC WITHOUT LYRICS
WIMBLEDON – STREAKERS’ PARADISE
TV 2 DENMARK
AXN JURASSIC SONG
SONY CREATIVE CENTER IBERIA- AXN
REYES DE LA NOCHE
MOVISTAR+
EUROSPORT OLYMPIC ANTHEM
EUROSPORT
MONDAYS WITH VAN DAMME
DREAMIA S.A., SERVIÇOS DE TELEVISÃO
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OPEN CATEGORIES (CHANNEL BRANDING & PROGRAMME PROMOTION)
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USE OF MUSIC WITH ORIGINAL LYRICS
AMC MONSTERS WEEK
AMC NETWORKS INTERNATIONAL CENTRAL AND NORTHERN EUROPE
BATMAN VS SUPERMAN
NENT CREATIVE
CHAN -TASTIC SATURDAY – COMEDY CENTRAL SPAIN
VIACOMCBS CREATIVE EMEAA
XTRM NARCOS
AMC NETWORKS SOUTHERN EUROPE
TOM CRUISE COMBO
NENT CREATIVE
NATIONAL GEOGRAPHIC: DOG: IMPOSSIBLE S2 LAUNCH
THE WALT DISNEY COMPANY
USE OF SOUND DESIGN
AMC MONSTERS WEEK
AMC NETWORKS INTERNATIONAL CENTRAL AND NORTHERN EUROPE
BEST OF 2021
NENT CREATIVE
HORROR: CLASSIC MARATHONS
AMC NETWORKS UK
MOVIE EVERY NIGHT COMBO
NENT CREATIVE
FIRST BLOOD (RAMBO) – PARAMOUNT NETWORK SPAIN
VIACOMCBS CREATIVE EMEAA
THE WOMAN IN THE WINDOW AGORAPHOBIA TEASER
NETFLIX
ON-AIR TYPOGRAPHY
ENSLAVED
A+E NETWORKS ITALIA
THIS MAY HURT
NBCUNIVERSAL INTERNATIONAL NETWORKS
VALENTINE’S DAY ON HBO GO
WARNERMEDIA CREATIVE AGENCY EMEA
FOX RETRO MOVIES
THE WALT DISNEY COMPANY NORDIC & BALTIC
RETRO DAY ON PARAMOUNT NETWORK
VIACOMCBS CREATIVE EMEAA
EUROSPORT TOKYO2020 TYPOGRAPHY
EUROSPORT
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OPEN CATEGORIES (CHANNEL BRANDING & PROGRAMME PROMOTION)
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SOMETHING FOR NOTHING
ROCKY 3
AMC NETWORKS SOUTHERN EUROPE
AMC MONSTERS WEEK
AMC NETWORKS INTERNATIONAL CENTRAL AND NORTHERN EUROPE
OMG SWEDEN’S GOT TALENT
TV4 MEDIA
FIRST BLOOD (RAMBO) – PARAMOUNT NETWORK SPAIN
VIACOMCBS CREATIVE EMEAA
PLANET HORROR GOLIATHUS
AMC NETWORKS SOUTHERN EUROPE
YESTERDAY, TODAY AND THE DAY BEFORE
COMEDY CENTRAL UK
SALON DES REFUSÉS
IIHF WORLD CHAMPIONSHIP FINLAND 2022 | TITLE SEQUENCE
UNITEDSENSES
SUNDANCE TV. WORD
AMC NETWORKS SOUTHERN EUROPE
HBO GO JULY IMAGE SPOT
WARNERMEDIA CREATIVE AGENCY EMEA
HBO-OOOH! ON A1TV
VUBIQUITY
IM NOT CRYING, YOU ARE!
FIGHT CANCER
TV 2 DENMARK
ECO SEASON
BBC STUDIOS
STOP HATE MESSAGES
TV 2 DENMARK
NATIONAL GEOGRAPHIC: 9/11 ONE DAY IN AMERICA EPISODIC
THE WALT DISNEY COMPANY
ALL OUR CHILDREN
TV 2 DENMARK
STOP HATE MESSAGES IN SPORTS
TV 2 DENMARK
PAGE 20
OPEN CATEGORIES (CHANNEL BRANDING & PROGRAMME PROMOTION)
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OMG!
AMC MONSTERS WEEK
AMC NETWORKS INTERNATIONAL CENTRAL AND NORTHERN EUROPE
WIMBLEDON – STREAKERS’ PARADISE
TV 2 DENMARK
AMC: GLITCH
AMC NETWORKS UK
COMEDY CENTRAL CHRISTMAS – COMEDY CENTRAL SPAIN
VIACOMCBS CREATIVE EMEAA
RICK & MORTY EXCLUSIVE
WARNERMEDIA CREATIVE AGENCY EMEA
HBO-OOOH! ON A1 TV
VUBIQUITY
BEST NEW TALENT
THE WINNER WILL BE ANNOUNCED AT THE AWARDS SHOW.
SOCIAL MEDIA VIDEO ASSET
TOUR DE FRANCE
